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Build Traffic Using Search Engines A search engine can be a Web site's best friend. A listing near the top of Yahoo or Google will bring more eyeballs to your site than e-mail, banner ads, print media, and even television ads,according to a recent article from Online Marketer . And the best part is, search engines don't cost you a dime. That being said, getting your listing to the top, where it's most likely to be seen, is not easy. You need to understand search engines' idiosyncratic ways of registering sites. You need to know how to hardwire your own site to make it show up when they comb the Net for targets. You need to understand when and why competitors outrank you. Maintaining a top search listing - as thousands of new Web sites hit the Net every week - is like clamoring up a hill that keeps getting steeper and taller. To keep your site from tumbling to the bottom, we've pulled together our best stuff on search engine optimization, from content partners globalwebdesigner.tk . As always, we welcome your comments and suggestions. Just send me an e-mail .

Building a Better Web Site If you don't keep improving your site on a regular basis, you may as well be serving sales prospects day-old doughnuts or sending out holiday cards in January. Want to hold the attention of your Web audience? Pay attention to your site. Here's a roundup of our favorite articles to help you make improvements.

Customer-Driven Marketing Loyal customers are a powerful ally. As you will learn, they can generate new business with the accolades they share about your product or services. They can be instrumental in getting and keeping a product stocked on shelves. Want the voice of your satisfied customers to be heard? Read the articles in this Inc.com Guide to Customer-Driven Marketing. They contain ideas on generating referrals, using references to build business, and creating buzz with word-of-mouth marketing.

Managing Customer Data With so much cynicism about the use (and misuse) of customer data these days, it's especially important for businesses to have a clearly written privacy policy -- and to live up to it. Yet despite such cynicism, customers will still give you information -- if you give them the right incentive. Once you have customers' data, you need to analyze it so that you can serve them better. Many companies have harnessed technology to do just that.

Marketing on the Web Marketing on the Web is an old game with new rules. It's a world of alliances, banner ads, e-mail marketing, and search engine techniques. If you're a savvy online marketer, you understand and incorporate these new tactics as you develop a marketing strategy to reach your target audience. Otherwise, your site will struggle in cyberspace. With content that ranges from how-to advice to entrepreneurial case studies, this guide will help you forge alliances, implement e-mail marketing and discover traffic-building strategies that work. The end result: a stronger online marketing campaign.

On-line Community In "A More Perfect Union," an article in the February 2001 issue of Inc. magazine, Harvard Business School professor Rosabeth Moss Kanter makes the argument that companies that are successful at building online community -- such as eBay -- also tend to create community within their organizations, too. "Businesses that are serious -- and smart -- about the Web are adopting community as the organizing metaphor for their internal operations as well," writes Kanter in the February issue of Inc . Nonetheless, it takes more than a healthy sense of corporate community to translate into a thriving online community. So at inc.com, we have put together links to a collection of resources on the subject of online community -- resources specifically targeted to small businesses.

Improve Your Communication Skills If the thought of speaking in front of an audience sends you into a cold sweat, then this Inc.com guide is for you. Communication experts and CEOs share their strategies for smooth communications with employees, making winning presentations to investors, writing and delivering speeches that get standing ovations, and much more.

Web-Site Starter Kit You've surfed a million Web sites, but now it's your turn to jump into the fray with a site for your business. Where do you start? First know what you want to accomplish with your Web site. Will it sell product? Promote your services? Act as a gateway to other resources? With a business purpose in hand, you can move on to developing a site that will attract users and generate customers. Start with the best practices of The Best Small-Business Web Sites in America from Inc 's annual Web Awards competition. Those stories will provide you with inspiration and ideas for creating a winning Web site. Then move on to this roundup of articles, which provide advice on the nuts and bolts of building your own Web presence.

Market Research With effective market research, you can determine the need for your service, a product's likelihood to sell, target-market demographics, and desirable store locations. There are numerous ways to uncover this information -- from online research to focus groups to counting customers. To help you meet your target market's needs, we've put together a collection of our best market-research articles and resources.

Grassroots Marketing Let's face it. You're not Procter & Gamble or Volkswagen, so when it comes to marketing to your customers, you're more likely to get a little creative than to grab your checkbook and sign on with some hot New York agency. That's what these business owners have done in Inc.com's Guide to Grassroots Marketing. From counter help that sing and dance to engineers that produce comic strips, each of these businesses found effective ways to spread the word about their businesses and to retain their customers without spending a fortune.
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