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| 1. Motive for breeding: "Fun," "good for kids", "to make money". Doesn't screen buyers and seldom refuses to sell, even if buyer is unsuitable | 1. Motive for breeding: Dedication to producing quality dogs. Often has so much invested in dogs that they struggle to break even not making a profit. Will sell pups only to approved buyers. |
| 2. Breeding Plan: The family pet to any convenient pet of same breed just to have purebred puppies. No concern for genetics, bloodlines or breed improvement. | 2. Breeding Plan: Chooses parents with regard to emphasizing specific qualities through linebreeding, outcrossing, etc. and more rarely inbreeding, knowing weaknesses and strengths of all individuals concerned |
| 3. Health Testing: Though pet may be well-loved, it wasn't x-rayed for hip dysplasia or checked for other hereditable problems. | 3. Health Testing: Has breeding stock x-rayed to check for hip dysplasia and tests for other genetic faults. Can produce certification to prove claims. |
| 4. Guarantees: Offers no health guarantees beyond proof of shots, if that. Unqualified to give help if problems develop | 4. Guarantees: Lifetime commitment to replace a dog with genetic faults or to help owner deal with any problems, often taking back dog for any reason |
| 5. Breed Knowledge: Seller has little knowledge of breed history or AKC Breed Standard. May claim this doesn't matter "just for pets" | 5. Breed Knowledge: Loves the breed and can talk at length about its background, uses and ideal type, as well as health problems and personality. |
| 6. Breeding Facilities: Pups raised in makeshift accomodations, indicating lack of long-term investment in breeding | 6. Breeding Facilities: Has serious investment in dog equipment such as puppy pens, crates and grooming tables and knows how to use it. |
| 7. Commitment: Even when selling "just pets" may produce AKC papers or "championship pedigree" as proof of quality. Yet seller doesn't increase own knowledge through participation in national or local breed club. Doesn't show own dogs to "prove" quality. |
7. Commitment: Belongs to local or national dog clubs, indicating a love for the sport of dogs. Exhibits own dogs as objective test of how stock measures up.
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| 8. Pick of Litter?: May be unwilling to show buyer entire litter or to introduce dam of litter. Can't or won't compare/critique pup or pups ancestors. | 8. Pick of Litter?: Shows litter and dam in a sanitary environment. Helps buyer evaluate and choose pup. Explains criteria for "show picks" versus "Pet picks" and has often already evaluated litter prior to putting up for sale. |
| 9. Price: Price at low end of local range, since pups must be moved quickly, often at around 6 weeks of age with no shots, which would mean more money invested. | 9. Price: Prices will be at high end of local range, not cut-rate. Price will not reflect all that is invested in pups, who will often be a minimum of 8 weeks of age and had at least one set of shots. |
| 10. Follow-up: No concern for the future of individual pups or breed as a whole. Doesn't use AKC Limited Registration option or spay/neuter contract (or any contract) to guard against breeding of substandard pets. If you can't keep pup, tells you to take it to dog pound or sell it. | 10. Follow-up: After purchase, which will most likely be by contract itemizing guarantees, conditions, etc., will help with grooming or training problems. Will take pup back if you can't keep rather than see it disposed of inappropriately. Sells pets with spay/neuter agreement and/or Limited AKC Registration. |