|
The Outsiders' Guide to Craigslist
by Richard O.
Johnson
Revised June 3,
2009
The phenomenally successful community bulletin board
known as Craigslist serves over fifty million
online users in a single month, and, except for modest fees
in designated cities for certain classes of ads, all its services
are without charge.
Beyond its imperfect documentation, however,
Craigslist support is in practical terms non-existent (understandably so, in
view of its enormous popularity and the modest size of its staff). Hence this
Guide.
Posting
Posting is straightforward. You just find the
prominent "post to classifieds" link (it's at the upper-left corner of the main
page), drill down to the appropriate category, and fill out the simple
form.
The first page to which you're directed when
posting will invite you to create an account. You don't really need an account,
but it'll take only a minute or so to set up, and can make things a lot easier.
So do get that account.
Required fields. In general, the only required posting fields are
Title and Description. If you omit Price, for
example, users will simply see no reference to price on your post,
unless you include price information in the body text.
Should the need for which you posted be met right away, that's the end of
it. In most cases, however, you'll want to re-post. Without re-posting, your
post will stay up (in Los Angeles) for between 7 and 30 days, depending on
the category, but you don't want to wait nearly that long. Posts appear in
chronological order (last submitted on top), and users who browse
will typically stop perusing after two or three days' worth of posts.
Other users, who search by keyword, may retrieve older
messages.
(You can always edit your post, but editing won't
move it up as will re-posting.)
Another way to improve your response rate is to
post in more than one category. But don't do that before reading about
Craigslist's...
Restrictions
Craigslist is replete with rules and regulations.
Trouble is, they're not particularly easy to find, they're not all in one place,
and, worst of all, some of the most crucial ones are not in print at all!
Whether the rule is in print or not, if you're found in violation you'll be
penalized, and the penalty can range from a rejection of the current submission
to a continuing block. You may be invited to register your protest but in my
experience such protests will be ignored.
If you want to see what rules are written down,
find the Craigslist Terms of Use, Frequently Asked Questions, and
General Posting Guidelines. I've enumerated here the most
important (stated and unstated) Craigslist rules. Bear in mind that
enforcement varies (sometimes will be immediate and other times may take weeks
or more).
- You may not post "essentially the
same item" before deleting the old item. This applies even when
posting in a different city or category. So if your post lends itself to more
than one category, you need to alternate the categories.
Workaround: You may be able
to overcome this restriction by setting up an additional account with a
different email address.
- You may not post the same item more than
once in 48 hours. Until February of 2006, this rule wasn't
strictly enforced. Now you will not be permitted to re-post
until fully 2,880 minutes have elapsed.
Hint: Bringing up your post as submitted, by clicking on its
heading on your account page, will disclose the date and exact time posted,
two lines below the head.
Note that it may take about 15 minutes
before a new post is accessible to users.
Update. As of this
writing, Craigslist may require 10 or 15 minutes more than 48 hours
before allowing a re-post, in this quirky fashion: It will allow you to delete
and resubmit (if the 2,880 minutes have elapsed), but at the end of the
resubmission process it will disallow the new post as too similar to another
recent post (!). If this occurs, wait a few minutes, press your Back button,
refresh the page, and proceed from there.
- Your post may not contain a link "to a
commercial website or auction." This is an example of a rule I
haven't been able to find anywhere, until I was blocked for violating
it! You may have to guess whether Craigslist will consider the linked
site "commercial." Craigslist's current enforcement of this restriction
seems to be minimal.
You'll be entirely safe if you don't link to
any website, but instead invite the reader to email you for more
information (very easily done--see below). This option however involves the
risk that your reply may be blocked by a spam filter (even though your message
isn't spam). You may always give a Web address as non-linking text, or link to
a webpage without any links on it.
- You may not exceed your "volume limit." As I write this,
Craigslist doesn't define the volume limit in any way, but will reject a post
for this reason. Try the workaround for restriction 1, above. Or just
re-try ten minutes later.
- The Posting Description cannot be longer than 1000 characters.
The Posting Description is your entire post exclusive of the title.
This seems to apply only to paid listings, so otherwise it's probably safe to
ignore it.
Posting
Tips
- Craigslist makes it easy as pie for its users to
respond to your posts. If you want phone calls, simply include your phone
number in the writeup. If you want emails, Craigslist will "anonymize"
your email address, never to be seen by responders. These folks will click on
a link to respond, and that response will go to Craigslist, and then to
you.
Each anonymized email response
will refer to the unique number for that particular post. So you can easily
track your responses to see which posts are most effective.
(You can
still track responses if your post refers the user to a webpage instead
of eliciting an emailed reply. Just set up a free account at StatCounter.)
- The body of your post can be in either plain
text or HTML. If you choose plain text, Craigslist will automatically
convert any Web addresses starting with http:// to links (but
exercise care when including a Web address--see Restrictions,
above). Craigslist allows you to add HTML tags to a plain-text
submission.
- Depending on the posting category you may be
invited to add a picture from your hard disk. (For more details, go to www.craigslist.org/about/help/pic.) Otherwise, you
can add graphics in HTML with the <img> tag, if your picture
has been posted to the Web--although lately Craigslist has been blocking that
tag in some cases.
- At times Craigslist pages may
not properly display. For example, a deleted post may still appear green
(denoting an active post), or you may be given the option to delete a post
that you've already deleted. If you should encounter this issue, refreshing
the page might help. Or ignore the Craigslist page and rely on the emailed
confirmations--bearing in mind that these may take 15 minutes or
so.
- Before finalizing your post, you'll have to
decipher a "Captcha" code to assure that you're not a robot. These codes
are always case-insensitive--so you can ignore caps.
- It's wise to vary the posting time of an ongoing
post, so that a different set of users will see your post close to the top.
Two good posting times are early morning and early evening, and you may want
to switch from one to the other every few weeks.
- A "flagged & removed" message, should you get one, is not as
formidable as it might seem. All this ordinarily means is that you'll have to
re-post. (This leniency unfortunately does not extend to posts that are
"blocked." But even blocks are not usually permanent.)
- Of late Craigslist has been removing posts without explanation of any
kind! This may never happen to you, but if it does, the best solution is the
workaround for restriction 1, above.
How Best To
Post
Even if you have multiple postings suitable for
several categories, these steps will reduce the re-posting process to about a
minute a day, while giving you maximum exposure.
- Compose your posts. You may
want to create an entirely different post for each category. If sufficiently
different, posts promoting the same transaction may display simultaneously
without a problem. Alternatively, use the workaround described
above under Restrictions.
- Create your account, by using
the link on the "post to classifieds" page.
- Create three bookmarks for your
browser. One will be your account page, another will be
the Craigslist post page, and the third will be the
browse page (the Craigslist main page for your
locality), for reviewing others' posts.
- Submit your posts.
- Wait 48 hours or more.
- Open your account page.
- Pick a post you'll want to
re-run. Click on that post.
- You'll be given two choices, Edit and Delete. If
you want to re-run the post in the same category, choose
Delete. Then go back to your account page, click on the deleted post, and
you'll be able easily to re-run it.
- If you want to re-run the post in a
different category, click on the Edit button, to bring up
your "raw" post.* Then using Ctrl-A and Ctrl-C [in Mac, Cmnd-A and Cmnd-C],
copy that raw post to the system clipboard. Go back to your account page and
delete the post. Finally, open the post page that you've bookmarked [step 3
above], and post in the appropriate new category [using Ctrl-V or
Cmnd-V].
- If you have another post to re-run, repeat steps 6 through 10.
- Wait a day, and repeat steps 6 through 11. (But
don't attempt to delete/re-run any post until 48 hours from its last
posting.)
*Should you forget and
delete the post without first copying the raw post, you can still obtain the
raw post by beginning [pretending] to re-post the deleted
post.
If you're
promoting the same transaction in several different categories, it may be to
your advantage to stagger the posts. To this end you'll want to keep one or more
initial posts for a longer interval than the others.
Browsing/Searching Tips
Don't overlook the search box on the left of
Craigslist's main page. The judicious use of keywords can be a big timesaver
over simple browsing.
Here are four tips for using Craigslist to
take advantage of others' posts.
- CraigZoom offers two search engines handy for those
whose interest extends beyond one city. One gives real-time results. The other
is quicker to use but gives delayed results.
- A more elaborate free tool well worth a look is CraigsList Reader. CraigsList Reader lets you search
multiple categories and locations at once, sort by location, category, or
heading, and set limits on the price you'll pay. Requires a
download.
- A little-known source of great bargains consists of
offers on Craigslist to sell unwanted gift cards.
This opportunity stems from the fact that many holders of gift cards
either paid nothing for them, or paid well below the face value. For example,
DiscoverCard users using their "Cashback bonus" have been able
to purchase certain gift cards at half price.
To secure such a bargain, visit your bookmarked "Browse" page,
and follow the "for sale" link. Then in the keyword search box, enter
"gift card" (with the quotation marks), and pick out the offers that
appeal to you. Or (in Los Angeles) use this shortcut link, which will take you
directly to the gift card offers: http://snipurl.com/giftcard
Don't hesitate to bargain with the seller for a lower price. (Aim
at no more that 50% of face value.) Once you've made
a deal, be sure you verify the amount of credit remaining on the
card. This may mean meeting at the store.
For
other strategies for buying or selling gift cards, see my article at this page.
- The site at www.housingmaps.com utilizes Craigslist and
Google Maps to help you better locate available housing
throughout the country. You'll be able to specify your price
range, and you'll see at a glance whether there's a picture or pictures of the
property. Once you make your preliminary selection, you'll be taken to the
original Craigslist post.
- Notify.me will track items on Craigslist in
which you have an interest. Notifications can be delivered via
email, instant messenger, SMS, or desktop application.
Other articles of interest by the author may
be found here
*
* * * *
*
This guide was originally made available to members of
BEYOND BARTER, The Los Angeles Skills Pool. Regular advisories
sent to members provide similarly useful information. Please feel free to look
over the various links on the BEYOND BARTER website (and join if you're so inclined!). The
author provides Craigslist support at no charge to BEYOND BARTER
members.
|
|