A family business that started out in 1990 as Importers/Distributors of Health food supplements in Egypt, eventually progressed into a full-scale production of numerous food supplements, under the company’s private Brand.
Maintaining quality dominated our main ambition so all the raw material was supplied from the United States & England by experienced formulators which is then registered at the Egyptian Ministry of Health; Nutritional Department for quality assurance and subsequently packed locally under the authority of reputable pharmaceutical factories.
In our endeavor to produce effective & quality supplements, our team of experts dedicate considerable time and effort, reviewing the very latest developments in the field of Health & Nutrition and to keep up with consumer’s demands on all levels.
In the year 2000, we successfully launched fruit juice products geared towards the general consumer, under the trade name, SPORTY Fruit Juice.
SPORTY Fruit Juice products attract mostly the younger generation, school children and active people alike.
The flavors were chosen to be unique, tasty and nutritious.
A considerable emphasis was also focused on Packaging to facilitate the practicality of handling SPORTY products at schools and recreational centers.
Soon, SPORTY line of fruit juices will include Family size packs with new flavors to please every taste.
This is only the beginning and we will keep updating this section often to bring you the latest additions to the SPORTY family.
We value our tradition as providers of the highest quality of food products which meet or exceed consumer's needs and expectations.
Thank you for your attention.
Ihab M. Hanna
President |
