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INTRODUCTION
A lot of searchers today are looking for information only. You may obviously try to get some of them
to buy your goods if you provide information relevant to their field of interest, but if you want to target
your campaign towards paying customers only, include words like "buy" or "offering" in the page
description. People looking for free information or goods will look elsewhere.
Hence, you should not bid for the expensive term "car" if your site is selling miniature model T-Fords.
You do not want want to pay for visitors looking for a full size vehicle.
The Pay Per Click Guide is the beginning of a series of reviews about promotional tools on the
Web. If you want to find out more about affordable advertising opportunities you have come to the right
place.
Pay per Click is a type of search marketing where advertisers pay a set amount every time their ad is clicked by a prospect. Some search engines, such as Overture, specialize in this type of advertising medium.
If you use pay per click search engines, chances are that you are trying to get visitors to buy goods or
services at your site, or that you are looking for visitors that will come back repeatedly. You do not
want to waste money on people that are not interested in what your site has to offer.
Basically, PPC is the one way you can get whatever relevant placement you wish on search engines
without being an enemy to the engine in question. It does cost more in many cases, but the
predictability and stability means that the ROI is also more stable.
In Short a Pay Per Click (also known as Pay Per Ranking, Pay Per Placement or Pay Per Position) search engine enables you to list your site at the top of the search engine results. You pay only when a searcher or clicker clicks on your listing and connects to your site. These search engines are a highly effective way to attract cheap, targeted traffic to your website.
PPC may be very expensive and even wasteful if you bid on any term that comes out of the top of
your head but PPC is incredibly effective, reliable and cost-efficient compared to other advertising.
Successful business people do not feel sheepish paying for traffic.
Sometimes, it is not going to be good use of your time to have to work to get to the top of a search
engine listing, so buying your way to the top can sometimes be useful.
Being found in organic search results is a great bonus. But if you want to start generating leads and
sales tomorrow, and have the budget to pay for ads which appear near popular key-phrase searches,
you don't wait. You do PPC.
An account with a PPC search engine is a great way to drive targeted traffic to your site because you
only pay for actual clicks to your site. It is risk free and a cheaper alternative to listing with the bigger
search engines.
THE 4 P's THAT ANY GOOD MARKETER WILL TELL YOU ABOUT
Product
Price
Place and
Promotion |
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There are a few major players in the pay per click arena. Overture being the king of them all Find What, GoClick, Espotting, Kandoodle, 7Search etc are also worth mentioning in the Top Ten lists.
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TOP TEN PAY PER CLICK SEARCH ENGINES
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