Michael Mackaman's SEO CV - Search Engine Optimization (SEO) Engineer

<body> <center> <table class="MsoTableGrid" border="1" cellspacing="0" cellpadding="0" style="border-collapse: collapse; border: medium none"> <tr> <td width="118" valign="top" style="width: 88.55pt; border: 1.0pt solid windowtext; padding-left: 5.4pt; padding-right: 5.4pt; padding-top: 0in; padding-bottom: 0in" rowspan="30" bgcolor="#0000FF"> <p class="MsoNormal">SEO<br> search engine optimization</p> <p class="MsoNormal"> </p> <p><span style="font-size:9.0pt; font-family:Arial"><b>Titles of positions most relevant to my experience and education:<br> </b></span><span style="font-family: Arial"><font size="1">Director of Search Engine Optimization, Online Media- SEO / Internet Marketing Sales Executive, Search Engine Optimization (SEO) Engineer, Search Engine Optimization , (SEO) Specialist, SEO/Website Analyst, Online Marketing Manager, Business Systems Analyst with Search Engine Optimization Expertise, Internet marketing Manager, SEO Marketing Expertise, Web Developer/SEO specialist, Part-time Web Developer, SEO Keyword Analyst, ENTRY LEVEL Search Engine Marketing, Manager, E-Commerce, Web Designer/Webmaster, Webmaster, Web master, Webmaster II, WEB DEVELOPER<br> /WEBMASTER, Web Developer/Web Designer/Webmaster, WebMaster, WebMaster/Graphics Designer, Graphic Designer/Webmaster, Marketing Webmaster, OPS Webmaster, Webmaster / eCommerce Store Manager, Entry Level Webmaster / Administrative, Webmaster / Database Administrator, Senior Webmaster, Computer/Info Systems - Webmaster, Webmaster/Community Relations Assistant, Web developers wanted, Webmaster/Marketing, Web Designer, Webmaster, Graphic Designer, E-Commerce, Internet, Web Developer (E-Commerce), Parts Department/Ebay Specialist Ebay Listing Associate Premier power sports dealership is now higing for an EBay Program Manager - On Line Store Fronts Retail Internet website sales person Director, Acquisition Marketing Marketing Program Manager ebay Affiliate & Channel Marketing Manager ebay Online Sales Representative ebay Internet Sales Implementation Consultant Web Analytics Best practices Consultant Senior Portal Developer, Web Production Assistant, Web Content Specialist, Jr. Web Developer, Web Administrator & Sr. Web Administrator, Multimedia/Web Developer, Web Content Specialist, Interactive Web Producer, WebSite Designer, Web Production Assistant, Web/Catalogue Planner, Content Strategist, Web Content Editor, Freelance Web Designer, natural search engine optimization/ranking, SEO, Search Engine Optimization, SEO Manager, Internet Marketing, Natural Search, Natural Search Optimization, NSO, SEO Technician, NSO Technician, SEM Media Manager, Online Media, Search Engine Media, Web Analytics/User Experience Analyst, Statistical Analyst, web-based content Marketing Specialist, optimizing organic search results, optimizing organic search results, organic search rankings, Search Engine Marketing Research Manager, Audience Development Manager, Customer Marketing Manager, Online Marketing, Director of Internet and Search Engine Marketing, Technical Sales and Customer Satisfaction, web developer, trainer, internet architect, MCSE, verity search engine consultant, internet search engine specialist, web site manager, mcse, web business analyst, solutions provider, internet search engine technician, search engine placement, Web Graphic Designer, Web Programmer, Web Systems Support, WEBSITE COORDINATOR, WEB GURUS SEEKING DESIGNERS PROGRAMMERS, Account Executive, Sales Engineer, Sales Executive, Sales Representative, Sales Manager, Business Development Manager, Sales Team Leader, Account Manager, Pre-Sales Engineer, Key Account Manager</font></span><p> <p class="MsoNormal"> <font size="1" face="Arial">Internet marketing, SEO services, seo content creation, link building, search engine optimization company, consultant, web content provider, strategies, strategy, online advertising, search engine marketing, internet advertising, internet marketing company, link popularity, SEO services, seo company, online marketing, </font></p> <p class="MsoNormal"> <p class="MsoNormal"> <p class="MsoNormal"> </td> <td width="48" valign="top" style="width: .5in; border-left: medium none; border-right: 1.0pt solid windowtext; border-top: 1.0pt solid windowtext; border-bottom: 1.0pt solid windowtext; padding-left: 5.4pt; padding-right: 5.4pt; padding-top: 0in; padding-bottom: 0in" rowspan="30"> <p class="MsoNormal"> </p> <p class="MsoNormal"> </p> <p class="MsoNormal"> </p> <p class="MsoNormal"> </p> <p class="MsoNormal"> </p> <p class="MsoNormal"> </p> <p class="MsoNormal"> </p> <p class="MsoNormal"> </p> <p class="MsoNormal"> </p> <p class="MsoNormal"> </p> <p class="MsoNormal"> </p> <p class="MsoNormal"> </p> <p class="MsoNormal"> </p> <p class="MsoNormal"> </p> <p class="MsoNormal"> </p> <p class="MsoNormal"> </p> <p class="MsoNormal"> </p> <p class="MsoNormal"> </p> <p class="MsoNormal"> </p> <p class="MsoNormal"> </p> <p class="MsoNormal"> </p> <p class="MsoNormal"> </p> <p class="MsoNormal"> </p> <p class="MsoNormal"> </p> <p class="MsoNormal"> </p> <p class="MsoNormal"> </p> <p class="MsoNormal"> </p> <p class="MsoNormal"> </p> <p class="MsoNormal"> </p> <p class="MsoNormal"> </td> <td width="288" valign="top" style="width: 50%; border-left: medium none; border-right: 1.0pt solid windowtext; border-top: 1.0pt solid windowtext; border-bottom: 1.0pt solid windowtext; padding-left: 5.4pt; padding-right: 5.4pt; padding-top: 0in; padding-bottom: 0in"> <p align="center"><br> <b><font face="Arial" size="3">Do you need internet marketing for your website ?</font></b></p> <h1 align="center"><b><font face="Arial" size="3">Making your Domain Name, a Household Name.</font><font face="Arial" size="4"><br> <br> </font></b>SEO search engine optimization<br> SEM search engine marketing<br> NSO natural search optimization<br> <br> all organic, all human<br> <a href="http://www.geocities.com/michaelmackaman/portfolio/index.htm"> <img border="0" src="http://www.geocities.com/michaelmackaman/today-s.GIF" alt="seo expert, sem master grafic picture pic pix gif jpg" width="105" height="200"></a><br> <a href="http://www.geocities.com/michaelmackaman/portfolio/index.htm"> <img border="0" src="http://www.geocities.com/michaelmackaman/mcp.gif" alt="Microsoft Certified Professional - MCP grafic picture pic pix gif jpg" width="211" height="54"></a></h1> <p align="center"><strong> <span style="font-size: 14.0pt; font-family: Arial">M</span><span style="font-size: 10.0pt; font-family: Arial">ICHAEL</span></strong><span style="font-size: 10.0pt; font-family: Arial"> </span><strong><span style="font-size: 14.0pt; font-family: Arial">M</span><span style="font-size: 10.0pt; font-family: Arial">ACKAMAN, MCP</span></strong></p> <table border="0" cellpadding="0" cellspacing="0" style="border-collapse: collapse" bordercolor="#111111" width="100%" id="AutoNumber2"> <tr> <td width="50%"> </td> <td width="50%" align="center"><span style="font-family: Arial"> pilot_sailor @ yahoo.com</span></td> </tr> <tr> <td width="50%"> <p align="right"><font face="Arial">tele USA      </font></td> <td width="50%" align="center"><span style="font-family: Arial"> <br> 954.591.2866 mobile<br> 253.617.0222<br>  </span></td> </tr> <tr> <td width="50%"> <p align="right"><span style="font-family: Arial"> mobile web browser</span></td> <td width="50%" align="center"> <p align="center"><font face="Arial"><a href="wtai://wp/mc;9545912866">954-591-2866</a> </font> </td> </tr> <tr> <td width="50%" align="center"> <p align="right"><span style="font-family: Arial"> <a href="tel:1-954-591-2866"> <img border="0" src="http://www.geocities.com/michaelmackaman/portfolio/iphone.JPG" width="50" height="100" alt="internet advertising, internet marketing company, link popularity, SEO services, seo company, online marketing, "></a>  iPhone  </span></td> <td width="50%" align="center"><font face="Arial"><a href="tel:1-954-591-2866">1-954-591-2866</a></font></td> </tr> <tr> <td width="50%"> <p align="right"> <img border="0" src="http://www.geocities.com/michaelmackaman/portfolio/skype.png" alt="consultant, web content provider, strategies, strategy, online advertising, search engine marketing," width="105" height="47"></td> <td width="50%" align="center"><font face="Arial">pilot_sailor</font></td> </tr> <tr> <td width="50%"> <p align="right"> <a href="http://edit.yahoo.com/config/send_webmesg?.target=pilot_sailor&.src=pg"> <img border="0" src="http://www.geocities.com/michaelmackaman/portfolio/msgr.jpg" alt="Internet marketing, SEO services, seo content creation, link building, search engine optimization company," width="292" height="46"></a></td> <td width="50%" align="center"> <p align="center"><a href="http://edit.yahoo.com/config/send_webmesg?.target=pilot_sailor&.src=pg"><font face="Arial"><img border=0 src="http://opi.yahoo.com/online?u=pilot_sailor&m=g&t=2"></font></td> </tr> <tr> <td width="50%">  </td> <td width="50%" align="center"> <p align="center"><font face="Arial"><a href="callto:ils2.cuseeme.com/pilot_sailor@yahoo.com"><br> Video conference using NetMeeting</a></font></td> </tr> </table> <p> </p> <p> </p> <span style="font-family: Arial"><p align="center"> <b><font size="3">More Information aka:  FAQ's<br>  </font></b></p></span></td> <td width="48" valign="top" style="width: .5in; border-left: medium none; border-right: 1.0pt solid windowtext; border-top: 1.0pt solid windowtext; border-bottom: 1.0pt solid windowtext; padding-left: 5.4pt; padding-right: 5.4pt; padding-top: 0in; padding-bottom: 0in" rowspan="30"> <p class="MsoNormal"> </p> <p class="MsoNormal"> </p> <p class="MsoNormal"> </p> <p class="MsoNormal"> </p> <p class="MsoNormal"> </p> <p class="MsoNormal"> </p> <p class="MsoNormal"> </p> <p class="MsoNormal"> </p> <p class="MsoNormal"> </p> <p class="MsoNormal"> </p> <p class="MsoNormal"> </p> <p class="MsoNormal"> </p> <p class="MsoNormal"> </p> <p class="MsoNormal"> </p> <p class="MsoNormal"> </p> <p class="MsoNormal"> </p> <p class="MsoNormal"> </p> <p class="MsoNormal"> </p> <p class="MsoNormal"> </p> <p class="MsoNormal"> </p> <p class="MsoNormal"> </p> <p class="MsoNormal"> </p> <p class="MsoNormal"> </p> <p class="MsoNormal"> </p> <p class="MsoNormal"> </p> <p class="MsoNormal"> </p> <p class="MsoNormal"> </p> <p class="MsoNormal"> </p> <p class="MsoNormal"> </p> <p class="MsoNormal"> </td> <td width="118" valign="top" style="width: 88.6pt; border-left: medium none; border-right: 1.0pt solid windowtext; border-top: 1.0pt solid windowtext; border-bottom: 1.0pt solid windowtext; padding-left: 5.4pt; padding-right: 5.4pt; padding-top: 0in; padding-bottom: 0in" rowspan="30" bgcolor="#00FF00"> <p class="MsoNormal">SEM<br> search engine marketing</p> <p class="MsoNormal"> </p> <p><b><font face="Arial" style="font-size: 9pt">SEO / SEM duties I have performed:</font></b><br> <font size="1" face="Arial">Maintained knowledge of current SEO practices to develop and recommend new SEO strategies.<br> Continually monitored new advancements in SEO and evaluated their risk/reward if implemented given current traffic patterns. <br> Provided risk/reward models for Search Engine recommendations. <br> Analyzed opportunities for growing organic traffic.<br> Proposed measures to track and report strengths and weaknesses with respect to the spider-friendliness. <br> Understand and communicate the major factors influencing organic search crawling, indexing and keyword ranking. <br> Analyze and implement SEO/SEM best practices<br> Hands-on optimization of copy, meta tags, title/descriptions, internal linking, sitemap.<br> Keyword research and mapping to relevant product categories.<br> Manage rankings and monitor overall SEO progress (rankings, indexed pages, backlinks, etc.)<br> Perform competitive analysis to help improve future SEO results.<br> SEO copy and content writing <br> Establish partnerships for link-building.<br> Keyword research and data mining<br> SEO tools<br> Google and Yahoo! bid management tools<br> Macromedia Dreamweaver <br> Omniture, WebCEO, Web Position Gold / Wordtracker and similar keyword analysis software<br> Keyword density tools<br> Link Building tools<br> Microsoft Office<br> Experience with PPC<br> Source code optimization<br> Link building<br> Blogging – setting up blogs, using blogs for SEO<br> Optimization of metatags and website information architecture<br> Domaining<br> Log file analysis<br> Web analytics software<br> Developing and executing an online customer acquisitions plan designed to maximize site traffic.<br> Implementation or SEO strategy by researching and analyzing SEO keywords and phrases, continuously measure and monitor SEO program.<br> Tracking and measurement of online advertising programs; designing test strategies and be creative to optimize results.<br> Improvement of web site usability, and customer conversion rate, and analysis or customer behavioral patterns.</font></p> <p> <script type="text/javascript"> </script> <script type="text/javascript" src="http://pagead2.googlesyndication.com/pagead/show_ads.js"> </script> </p> <p><font size="1" face="Arial">We are an Internet marketing services and link popularity company offering search engine optimization (SEO) services. If you are seeking link building services, a web content provider or just an internet marketing consultant then check us out to rank higher. Our link builders and search engine optimization (seo) experts can perform most internet marketing strategies.  Search Engine Optimization Techniques and Search Engine Marketing Industry</font></p> <p><br>  </p> <p class="MsoNormal"> </p> <p class="MsoNormal"> </p> <p class="MsoNormal"> </p> <p class="MsoNormal"> </p> <p class="MsoNormal"> </p> <p class="MsoNormal"> </p> <p class="MsoNormal"> </p> <p class="MsoNormal"> </p> <p class="MsoNormal"> </p> <p class="MsoNormal"> </p> <p class="MsoNormal"> </p> <p class="MsoNormal"> </p> <p class="MsoNormal"> </p> <p class="MsoNormal"> </p> <p class="MsoNormal"> </p> <p class="MsoNormal"> </p> <p class="MsoNormal"> </p> <p class="MsoNormal"> </p> <p class="MsoNormal"> </p> <p class="MsoNormal"> </p> <p class="MsoNormal"> </p> <p class="MsoNormal"> </p> <p class="MsoNormal"> </p> <p class="MsoNormal"> </p> <p class="MsoNormal"> </p> <p class="MsoNormal"> </p> <p class="MsoNormal"> </td> </tr> <tr> <td width="288" valign="top" style="width: 50%; border-left: medium none; border-right: 1.0pt solid windowtext; border-top: medium none; border-bottom: 1.0pt solid windowtext; padding-left: 5.4pt; padding-right: 5.4pt; padding-top: 0in; padding-bottom: 0in" bgcolor="#C0C0C0"> <p class="MsoNormal"> </p> <p class="MsoNormal">Q:  How long have you been doing SEO ?</p> <p class="MsoNormal"> </p> <p class="MsoNormal">A:  I have been a <font size="3">freelance Webmaster / SEO Tech since Al Gore invented the Internet.  I have created many a website for special interest groups of mine, friends, and test marketing to see if anyone was listening.  Though working in the following boiler rooms was where I learned the most.</font></p> <p class="MsoNormal"> </p> <p class="MsoNormal"> <font size="3">Beginning in 1996, I worked for Frank Gifford at World Telnet (where the "bulker" program was developed).</font></p> <p class="MsoNormal"> </p> <p class="MsoNormal"> <font size="3">Beginning in 1998, I worked with Marcus Smith at Vision Quest Media where I was able to test and track my efforts while being responsible for 100 adult domains.</font></p> <p class="MsoNormal"> </p> <p class="MsoNormal" align="center"> <a href="http://www.geocities.com/michaelmackaman/cv/current.doc"> <img border="0" src="http://www.geocities.com/michaelmackaman/portfolio/resume.JPG" width="150" height="194" alt="Internet Marketing, Natural Search Optimization, NSO, SEO Technician,"></a></p> <p class="MsoNormal"> </p> <p class="MsoNormal" align="center"> <a href="http://www.geocities.com/michaelmackaman/cv/current.doc">Click here to view my current resume in MS Word file.</a></p> <p class="MsoNormal"> </p> <p class="MsoNormal">My present and former client list will be added here.  Please stand by.<br>  </td> </tr> <tr> <td width="288" valign="top" style="width: 50%; border-left: medium none; border-right: 1.0pt solid windowtext; border-top: medium none; border-bottom: 1.0pt solid windowtext; padding-left: 5.4pt; padding-right: 5.4pt; padding-top: 0in; padding-bottom: 0in"> <p class="MsoNormal" align="center"> <p class="MsoNormal" align="center"> <b>Search Engine Marketing Professional Organization - SEMPO</b><p class="MsoNormal" align="center"> <br> <a href="http://www.sempo.org/"> <img border="0" src="http://www.geocities.com/michaelmackaman/portfolio/sempo.gif" align="center" alt="Online Marketing Manager, Business Systems Analyst with Search Engine Optimization Expertise, Internet marketing" width="166" height="46"></a><p class="MsoNormal" align="center">  <p class="MsoNormal" align="center"> SEMPO is a non-profit professional association working worldwide to increase awareness and promote the value of Search Engine Marketing worldwide.<p class="MsoNormal" align="center">  <p class="MsoNormal" align="center">  <p class="MsoNormal" align="center">  <p class="MsoNormal" align="left"> <span style="font-size:8.0pt;font-family:Arial">Search Engine Optimization, Online Media- SEO / Internet Marketing Sales Executive, Search Engine Optimization (SEO) Engineer, <span class="titlelarge">Search Engine Optimization</span></span></td> </tr> <tr> <td width="288" valign="top" style="width: 50%; border-left: medium none; border-right: 1.0pt solid windowtext; border-top: medium none; border-bottom: 1.0pt solid windowtext; padding-left: 5.4pt; padding-right: 5.4pt; padding-top: 0in; padding-bottom: 0in" bgcolor="#C0C0C0"> <p class="MsoNormal"> </p> <p class="MsoNormal">Q:  Why do you not have a real website ?</p> <p class="MsoNormal"> </p> <p class="MsoNormal">A:  Because I rely on the best form of referral - that is word of mouth from present and past clients.  The true purpose of this page to educate my future clients what knowledge, experience, and skills it takes to conduct a SEO campaign.<br>  </td> </tr> <tr> <td width="288" valign="top" style="width: 50%; border-left: medium none; border-right: 1.0pt solid windowtext; border-top: medium none; border-bottom: 1.0pt solid windowtext; padding-left: 5.4pt; padding-right: 5.4pt; padding-top: 0in; padding-bottom: 0in"> <p class="MsoNormal" align="center"> <p class="MsoNormal" align="center"> <b>Tips About Internet Search Engines & Search Engine Submission<br> Search Engine Watch<br>  </b><p class="MsoNormal" align="center"> <a href="http://www.searchenginewatch.com/"> <img border="0" src="http://www.geocities.com/michaelmackaman/portfolio/sew.gif" alt="Optimization of metatags and website information architecture" width="236" height="64"></a><p class="MsoNormal" align="center"> <p class="MsoNormal" align="center"> Search Engine Watch is the authoritative guide to searching at Internet search engines and search engine registration and ranking issues. Learn to submit URLs, use HTML meta tags and boost placement<p class="MsoNormal" align="center"> <p class="MsoNormal" align="center"> <p class="MsoNormal" align="center"> <p class="MsoNormal"> <span style="font-family:Arial;color:black"><font size="1">Keyword research and data mining, </font><font size="1">SEO tools, Google and Yahoo! bid, management tools, Macromedia Dreamweaver , Omniture, WebCEO, Web Position Gold / Wordtracker and similar keyword analysis software, Keyword density tools, Link Building tools</font></span></p> </td> </tr> <tr> <td width="288" valign="top" style="width: 50%; border-left: medium none; border-right: 1.0pt solid windowtext; border-top: medium none; border-bottom: 1.0pt solid windowtext; padding-left: 5.4pt; padding-right: 5.4pt; padding-top: 0in; padding-bottom: 0in" bgcolor="#C0C0C0"> <p class="MsoNormal"> </p> <p class="MsoNormal">Q:  You ask how I stay on the leading edge of SEO topics, before they<br>       become a trend written about within print ?</p> <p class="MsoNormal"> </p> <p class="MsoNormal">A:  I attend a local network of associates who are also within<br>      SEO / SEM.<p class="MsoNormal"> <div align="center"> <center> <table border="0" cellpadding="0" cellspacing="0" style="border-collapse: collapse" bordercolor="#111111" width="49%" id="AutoNumber1"> <tr> <td width="100%"> <p align="center"><div style="text-align: center; width: 214px; font-family: tahoma, verdana, sans serif; font-size: 12px;"><embed src="http://www.meetup.com/swf/membership_badge.swf?chapterid=442450" width="214" height="142" type="application/x-shockwave-flash" pluginspage="http://www.macromedia.com/go/getflashplayer" /></embed><br /><a href="http://seo.meetup.com/69/?track=i3/mu_bapmwuanfh">Click here to check out<br/>The South Florida Search Engine Optimization Meetup Group!</a><br> <br>  </div></td> </tr> </table> </center> </div> </a> </td> </tr> <tr> <td width="288" valign="top" style="width: 50%; border-left: medium none; border-right: 1.0pt solid windowtext; border-top: medium none; border-bottom: 1.0pt solid windowtext; padding-left: 5.4pt; padding-right: 5.4pt; padding-top: 0in; padding-bottom: 0in"> <p class="MsoNormal" align="center"> <p class="MsoNormal" align="center"> <br> <br> <a href="http://www.geocities.com/michaelmackaman/portfolio/spam_more_info.htm"> <img border="0" src="http://www.geocities.com/michaelmackaman/portfolio/SA_popular_336x280.gif" width="336" height="280" alt="Search Engine Optimization Expertise, Internet marketing Manager"></a><p class="MsoNormal" align="center"> <p class="MsoNormal" align="center"> <p class="MsoNormal" align="left"> <span style="font-size: 8.0pt; font-family: Arial">optimizing organic search results, organic search rankings, Search Engine Marketing Research Manager, Audience Development Manager, Customer Marketing Manager, Analytics/User Experience Analyst, Statistical Analyst, web-based content Marketing</span></td> </tr> <tr> <td width="288" valign="top" style="width: 50%; border-left: medium none; border-right: 1.0pt solid windowtext; border-top: medium none; border-bottom: 1.0pt solid windowtext; padding-left: 5.4pt; padding-right: 5.4pt; padding-top: 0in; padding-bottom: 0in" bgcolor="#C0C0C0"> <p class="MsoNormal"> <p class="MsoNormal">Tip:  Avoid using Flash for navigation elements, and skip the Flash “intro” page; since search engines can’t “see” the text or links within Flash, it creates a barrier to getting the rest of your site noticed. For those who know some HTML, review your code to be sure that the meta-titles (invisible pieces of code that help search engines categorize your content) of every page are unique and accurately reflect its main theme.<p class="MsoNormal"> <p class="MsoNormal" align="center"> <a href="http://www.successmagazine.com/article.php?article_id=220"> <img border="0" src="http://www.geocities.com/michaelmackaman/portfolio/sm.jpg" alt="natural, organic, seo, nso, sem, ppc, email marketing" width="128" height="168"></a><p class="MsoNormal"> <p class="MsoNormal"> “We can get your site top Google rankings in five days,” should be the last words out of a potential NSO consultant’s mouth before you show her the door. Don’t expect to see significant results from NSO work for anywhere from three to 6 months. It isn’t unusual for companies to contract for one-year NSO engagements.<p class="MsoNormal"> <p class="MsoNormal"> Unlike NSO, with PPC you control (through the amount you bid) where your ads appear, how much each click costs, and when your listings will be shown - if at all (editor note).<p class="MsoNormal"> <p class="MsoNormal">Source:   <a href="http://www.successmagazine.com/article.php?article_id=220">"Online Marketing - Secrets of the Pros", Success Magazine, May/June 2007, p. 37.</a><p class="MsoNormal"> </td> </tr> <tr> <td width="288" valign="top" style="width: 50%; border-left: medium none; border-right: 1.0pt solid windowtext; border-top: medium none; border-bottom: 1.0pt solid windowtext; padding-left: 5.4pt; padding-right: 5.4pt; padding-top: 0in; padding-bottom: 0in"> <p class="MsoNormal">faq</td> </tr> <tr> <td width="288" valign="top" style="width: 50%; border-left: medium none; border-right: 1.0pt solid windowtext; border-top: medium none; border-bottom: 1.0pt solid windowtext; padding-left: 5.4pt; padding-right: 5.4pt; padding-top: 0in; padding-bottom: 0in" bgcolor="#C0C0C0"> <p class="MsoNormal"> <p class="MsoNormal"> <p class="MsoNormal"> Case Study:  Do's and Don'ts<p class="MsoNormal"> <p class="MsoNormal"> <span style="background-color: #FFFF00">Don't make these irresponsible errors.</span><p class="MsoNormal"> <p class="MsoNormal"><head><br> <meta http-equiv="Content-Type" content="text/html; charset=iso-8859-1" /><br> <meta name="Description" content="<span style="background-color: #FFFF00">Your description goes here</span>" /><br> <meta name="Keywords" content="<span style="background-color: #FFFF00">your,keywords,goes,here</span>" /><br> <meta name="author" content="Your Name / Original design: Andreas Viklund - http://andreasviklund.com/" /><br> <link rel="stylesheet" type="text/css" href="andreas01.css" media="screen,projection" /><br> <link rel="stylesheet" type="text/css" href="print.css" media="print" /><br> <br> <title>Successful Unions, Inc. Counseling Centers</title><br> <br> <br> </head><p class="MsoNormal"> <p class="MsoNormal"> <p class="MsoNormal"> <p class="MsoNormal"> This is the header area of every webpage.  To check the work of your webmaster, from the web browser menu View, then Source.<p class="MsoNormal"> <p class="MsoNormal"> Note that the designer did not forget to include his contact information, though this might not be a good advertising idea due to the fact that it is an unfinished work.<p class="MsoNormal"> </td> </tr> <tr> <td width="288" valign="top" style="width: 50%; border-left: medium none; border-right: 1.0pt solid windowtext; border-top: medium none; border-bottom: 1.0pt solid windowtext; padding-left: 5.4pt; padding-right: 5.4pt; padding-top: 0in; padding-bottom: 0in"> <p class="MsoNormal"> <p class="MsoNormal" align="center"><b>Computer gifts, T-shirts and gadgets for geeks, nerds, and techies !</b><p class="MsoNormal" align="center"> <p class="MsoNormal" align="center"> <a href="http://www.geocities.com/michaelmackaman/portfolio/cg_more_info.htm"> <img border="0" src="http://www.geocities.com/michaelmackaman/portfolio/cg.gif" alt="verity search engine consultant, internet search engine specialist," width="186" height="84"></a><p class="MsoNormal" align="center"> <p class="MsoNormal" align="center"> <p class="MsoNormal" align="left"><span style="font-family: Arial"><font size="1"> Multimedia/Web Developer, Web Content Specialist, Interactive Web Producer, WebSite Designer, Web Production Assistant, Web/Catalogue Planner, Content Strategist, Web Content Editor,</font></span></td> </tr> <tr> <td width="288" valign="top" style="width: 50%; border-left: medium none; border-right: 1.0pt solid windowtext; border-top: medium none; border-bottom: 1.0pt solid windowtext; padding-left: 5.4pt; padding-right: 5.4pt; padding-top: 0in; padding-bottom: 0in" bgcolor="#C0C0C0"> <p class="MsoNormal"> <p class="MsoNormal" align="center">To Blog, or not to Blog:  What is one to do ?<br> <br> <a href="http://www.myspace.com/pilot_sailor"> <img border="0" src="http://www.geocities.com/michaelmackaman/portfolio/myspace.gif" alt="myspace.com grafic picture pic pix gif jpg" width="205" height="43"></a><br> <br> <a href="http://www.myspace.com/pilot_sailor">Click here for more about me.</a><p class="MsoNormal" align="center"> </td> </tr> <tr> <td width="288" valign="top" style="width: 50%; border-left: medium none; border-right: 1.0pt solid windowtext; border-top: medium none; border-bottom: 1.0pt solid windowtext; padding-left: 5.4pt; padding-right: 5.4pt; padding-top: 0in; padding-bottom: 0in"> <p class="MsoNormal"> </td> </tr> <tr> <td width="288" valign="top" style="width: 50%; border-left: medium none; border-right: 1.0pt solid windowtext; border-top: medium none; border-bottom: 1.0pt solid windowtext; padding-left: 5.4pt; padding-right: 5.4pt; padding-top: 0in; padding-bottom: 0in" bgcolor="#C0C0C0"> <p class="MsoNormal"> <p class="MsoNormal">The fine print according to Google:<p class="MsoNormal"> <p class="MsoNormal">Don't use unauthorized computer programs to submit pages, check rankings, etc. Such programs consume computing resources and violate our terms of service. Google does not recommend the use of products such as WebPosition Gold that send automatic or programmatic queries to Google.<br>  <p class="MsoNormal" align="center"> <a href="http://www.google.com/addurl.html"> <img border="0" src="http://www.geocities.com/michaelmackaman/portfolio/google.gif" alt="optimizing organic search results, organic search rankings, Search Engine Marketing Research Manager, Audience Development Manager, Customer Marketing Manager, Online Marketing," width="143" height="59"></a><p class="MsoNormal" align="center"> <br> <a href="http://www.google.com/addurl.html"> http://www.google.com/addurl.html</a><p class="MsoNormal"> </td> </tr> <tr> <td width="288" valign="top" style="width: 50%; border-left: medium none; border-right: 1.0pt solid windowtext; border-top: medium none; border-bottom: 1.0pt solid windowtext; padding-left: 5.4pt; padding-right: 5.4pt; padding-top: 0in; padding-bottom: 0in"> <p class="MsoNormal"> </td> </tr> <tr> <td width="288" valign="top" style="width: 50%; border-left: medium none; border-right: 1.0pt solid windowtext; border-top: medium none; border-bottom: 1.0pt solid windowtext; padding-left: 5.4pt; padding-right: 5.4pt; padding-top: 0in; padding-bottom: 0in" bgcolor="#C0C0C0"> <p class="MsoNormal"> <p class="MsoNormal">Michael,<br> <br> Thank you for your quick response!<br> <br> As part of our interview process, we have found it helpful to ask candidates to participate in a written interview. For the SEO position, we have developed a scenario that we would like you to respond to.<br> <br> Please take as much space as you need to respond and return to me at your earliest convenience.<br> <br> Thanks and let me know if you have any questions.<br> <br> Heidi<br> <br> Scenario:<br> <br> A year ago, a company began creating landing pages for their 300+ page site, much of which is product information that is database driven using a content management system.<br> <br> The landing pages were to improve organic search results, as well as support PPC campaigns.<br> <br> Now, the client is doing PPC campaigns for 3500 key phrases on Google. They want to improve their results for 100 key phrases, what they need to do to their site and campaigns to be more effective in organic results, and they want to know if they are spending their money wisely. You are now their guide through the online marketing world.<br>  <p class="MsoNormal"><br> 1. What would your recommended approach be?<br> <br> As the search engine optimization world knows, search engines can not index dynamic data base driven content. I would show the client this fact from several sources. The client’s decision to try a PPC campaign is proof that the above is true.<br>  <p class="MsoNormal"><br> 2. What data would you want to collect from the client?<br> <br> The sites referral logs, the 3500 key phrases on Google, and the 100 key phrases they want to improve upon.<br>  <p class="MsoNormal"><br> 3. What tools would you use for this project?<br> <br> My pro pirate tary “Bulker” software to generate static landing pages one for each product line with the current keyword density objective. Using other tricks of the trade the user would not see (and search engines will index), the interspersed random though targeted keywords to include those from previous visitors via data mining the referral log. Also, some of the competition’s keywords, aka: tag along. Some alternative choice keywords, for example: a sailboat does not just offer sunsets sails. It offers a corporate retreat, a wedding location, a bed and breakfast (B&B), beach and snorkeling tour (excursions), a live aboard dive vacation (holiday).<br>  <p class="MsoNormal"><br> 4. What expectations would you lay out for the client?<br> <br> A PPC campaign is good for a seasonal product or service. Also, as a traffic builder for a new site until the search engines have the site listed. Search engine optimization requires patience like any investment. In contrast, a PPC budget is like going to the casino, you may get the excitement of the traffic to the site, but it may not payoff by converting to a sale. <br>  <p class="MsoNormal"><br> 5. What requirements of you would exist throughout the project? <br> <br> Keeping the client informed of my activity, progress with search engines, and visitor’s navigation of the site. Keeping the site fresh so the search engines will keep the site high in the search results. And other reasonable duties as assigned.<br>  </td> </tr> <tr> <td width="288" valign="top" style="width: 50%; border-left: medium none; border-right: 1.0pt solid windowtext; border-top: medium none; border-bottom: 1.0pt solid windowtext; padding-left: 5.4pt; padding-right: 5.4pt; padding-top: 0in; padding-bottom: 0in"> <p class="MsoNormal"> </td> </tr> <tr> <td width="288" valign="top" style="width: 50%; border-left: medium none; border-right: 1.0pt solid windowtext; border-top: medium none; border-bottom: 1.0pt solid windowtext; padding-left: 5.4pt; padding-right: 5.4pt; padding-top: 0in; padding-bottom: 0in" bgcolor="#C0C0C0"> <p class="MsoNormal"> </td> </tr> <tr> <td width="288" valign="top" style="width: 50%; border-left: medium none; border-right: 1.0pt solid windowtext; border-top: medium none; border-bottom: 1.0pt solid windowtext; padding-left: 5.4pt; padding-right: 5.4pt; padding-top: 0in; padding-bottom: 0in"> <p class="MsoNormal"> </td> </tr> <tr> <td width="288" valign="top" style="width: 50%; border-left: medium none; border-right: 1.0pt solid windowtext; border-top: medium none; border-bottom: 1.0pt solid windowtext; padding-left: 5.4pt; padding-right: 5.4pt; padding-top: 0in; padding-bottom: 0in" bgcolor="#C0C0C0"> <p class="MsoNormal"> </td> </tr> <tr> <td width="288" valign="top" style="width: 50%; border-left: medium none; border-right: 1.0pt solid windowtext; border-top: medium none; border-bottom: 1.0pt solid windowtext; padding-left: 5.4pt; padding-right: 5.4pt; padding-top: 0in; padding-bottom: 0in"> <p class="MsoNormal"> </td> </tr> <tr> <td width="288" valign="top" style="width: 50%; border-left: medium none; border-right: 1.0pt solid windowtext; border-top: medium none; border-bottom: 1.0pt solid windowtext; padding-left: 5.4pt; padding-right: 5.4pt; padding-top: 0in; padding-bottom: 0in" bgcolor="#C0C0C0"> <p class="MsoNormal"> </td> </tr> <tr> <td width="288" valign="top" style="width: 50%; border-left: medium none; border-right: 1.0pt solid windowtext; border-top: medium none; border-bottom: 1.0pt solid windowtext; padding-left: 5.4pt; padding-right: 5.4pt; padding-top: 0in; padding-bottom: 0in"> <p class="MsoNormal"> </td> </tr> <tr> <td width="288" valign="top" style="width: 50%; border-left: medium none; border-right: 1.0pt solid windowtext; border-top: medium none; border-bottom: 1.0pt solid windowtext; padding-left: 5.4pt; padding-right: 5.4pt; padding-top: 0in; padding-bottom: 0in" bgcolor="#C0C0C0"> <p class="MsoNormal"> </td> </tr> <tr> <td width="288" valign="top" style="width: 50%; border-left: medium none; border-right: 1.0pt solid windowtext; border-top: medium none; border-bottom: 1.0pt solid windowtext; padding-left: 5.4pt; padding-right: 5.4pt; padding-top: 0in; padding-bottom: 0in"> <p class="MsoNormal"> </td> </tr> <tr> <td width="288" valign="top" style="width: 50%; border-left: medium none; border-right: 1.0pt solid windowtext; border-top: medium none; border-bottom: 1.0pt solid windowtext; padding-left: 5.4pt; padding-right: 5.4pt; padding-top: 0in; padding-bottom: 0in" bgcolor="#C0C0C0"> <p class="MsoNormal"><br> If you want traffic tonight or have a seasonal product, try a Pay-Per-Click (PPC) campaign with Google.  Done right, it is less of a numbers game compared to an email campaign.  Though, unlike a residual investment in SEO, keep in mind that a PPC budget is disposable.<p class="MsoNormal"> <p class="MsoNormal"> <script type="text/javascript"> </script> <script type="text/javascript" src="http://pagead2.googlesyndication.com/pagead/show_ads.js"> </script> <p class="MsoNormal"> </td> </tr> <tr> <td width="288" valign="top" style="width: 50%; border-left: medium none; border-right: 1.0pt solid windowtext; border-top: medium none; border-bottom: 1.0pt solid windowtext; padding-left: 5.4pt; padding-right: 5.4pt; padding-top: 0in; padding-bottom: 0in"> <p class="MsoNormal" align="center"> <br> <script src=http://bannerexchangeonline.com/manage/serve_adv.php?userid=michaelmackaman&size=18&cat=25></script> <br> </td> </tr> <tr> <td width="288" valign="top" style="width: 50%; border-left: medium none; border-right: 1.0pt solid windowtext; border-top: medium none; border-bottom: 1.0pt solid windowtext; padding-left: 5.4pt; padding-right: 5.4pt; padding-top: 0in; padding-bottom: 0in" bgcolor="#C0C0C0"> <p class="MsoNormal"> <p class="MsoNormal">Q:  So, how much will this cost me ?<p class="MsoNormal"> <p class="MsoNormal">A:  I am willing to work on a 1099 or W-2 basis.  Other than W-2, I work on a hourly basis so that the cost of my work is directly accounted for by a detailed activity report.<p class="MsoNormal"> <p class="MsoNormal">Due to the fact routine updating of webpages is required to maintain search engine ranking, a sliding scale is used to allow budget product lines a fair entry into the World Wide Marketplace.<p class="MsoNormal"> <p class="MsoNormal"> Typical keyword mining and filtering, title and description development, and keyword density template programming takes approximately 17 hours to complete, per product line for SEO. Provided webpages are present.<p class="MsoNormal"> <p class="MsoNormal"> <font size="3">Fee Structures.</font><p class="MsoNormal"> <p class="MsoNormal"> <font size="3">Within the last 365 days of work:</font><p class="MsoNormal"> <font size="3">first 20 hours = 60 U$ per hour</font><p class="MsoNormal"> <font size="3">over 20 and less than 200 hours = 45 U$ per hour</font><p class="MsoNormal"> <font size="3">over 200 hours = 30 U$ per hour</font><p class="MsoNormal"> <p class="MsoNormal"> A discount of 10 % is given towards prepaid work.  Payment is usually taken via PayPal.<p class="MsoNormal"> </td> </tr> <tr> <td width="288" valign="top" style="width: 50%; border-left: medium none; border-right: 1.0pt solid windowtext; border-top: medium none; border-bottom: 1.0pt solid windowtext; padding-left: 5.4pt; padding-right: 5.4pt; padding-top: 0in; padding-bottom: 0in"> <h1 align="center"> <br> <a href="http://www.geocities.com/michaelmackaman/portfolio/index.htm"> <img border="0" src="http://www.geocities.com/michaelmackaman/today-s.GIF" alt="Web Analytics/User Experience Analyst, Statistical Analyst, web-based content Marketing Specialist, optimizing organic search results," width="105" height="200"></a><br> <a href="http://www.geocities.com/michaelmackaman/portfolio/index.htm"> <img border="0" src="http://www.geocities.com/michaelmackaman/mcp.gif" alt="Microsoft Certified Professional - MCP grafic picture pic pix gif jpg" width="211" height="54"></a></h1> <p align="center"><strong> <span style="font-size: 14.0pt; font-family: Arial">M</span><span style="font-size: 10.0pt; font-family: Arial">ICHAEL</span></strong><span style="font-size: 10.0pt; font-family: Arial"> </span> <span style="font-family: Arial"><strong><span style="font-size: 14.0pt; font-family: Arial">M</span><span style="font-size: 10.0pt; font-family: Arial">ACKAMAN, MCP</span></strong></p> <table border="0" cellpadding="0" cellspacing="0" style="border-collapse: collapse" bordercolor="#111111" width="100%" id="AutoNumber3"> <tr> <td width="50%"> </td> <td width="50%" align="center"><span style="font-family: Arial"> pilot_sailor @ yahoo.com</span></td> </tr> <tr> <td width="50%"> <p align="right"><font face="Arial">tele USA      </font></td> <td width="50%" align="center"><span style="font-family: Arial"> <br> 954.591.2866 mobile<br> 253.617.0222<br>  </span></td> </tr> <tr> <td width="50%"> <p align="right"><span style="font-family: Arial"> mobile web browser</span></td> <td width="50%" align="center"> <p align="center"><font face="Arial"><a href="wtai://wp/mc;9545912866">954-591-2866</a> </font> </td> </tr> <tr> <td width="50%" align="center"> <p align="right"><span style="font-family: Arial"> <a href="tel:1-954-591-2866"> <img border="0" src="http://www.geocities.com/michaelmackaman/portfolio/iphone.JPG" width="50" height="100" alt="internet advertising, internet marketing company, link popularity, SEO services, seo company, online marketing, "></a>  iPhone  </span></td> <td width="50%" align="center"><font face="Arial"><a href="tel:1-954-591-2866">1-954-591-2866</a></font></td> </tr> <tr> <td width="50%"> <p align="right"> <img border="0" src="http://www.geocities.com/michaelmackaman/portfolio/skype.png" alt="consultant, web content provider, strategies, strategy, online advertising, search engine marketing," width="105" height="47"></td> <td width="50%" align="center"><font face="Arial">pilot_sailor</font></td> </tr> <tr> <td width="50%"> <p align="right"> <a href="http://edit.yahoo.com/config/send_webmesg?.target=pilot_sailor&.src=pg"> <img border="0" src="http://www.geocities.com/michaelmackaman/portfolio/msgr.jpg" alt="Internet marketing, SEO services, seo content creation, link building, search engine optimization company," width="292" height="46"></a></td> <td width="50%" align="center"> <p align="center"><a href="http://edit.yahoo.com/config/send_webmesg?.target=pilot_sailor&.src=pg"><font face="Arial"><img border=0 src="http://opi.yahoo.com/online?u=pilot_sailor&m=g&t=2"></font></td> </tr> <tr> <td width="50%">  </td> <td width="50%" align="center"> <p align="center"><font face="Arial"><a href="callto:ils2.cuseeme.com/pilot_sailor@yahoo.com"><br> Video conference using NetMeeting</a></font></td> </tr> </table> <p> </p> </span></td> </tr> <tr> <td width="288" valign="top" style="width: 50%; border-left: medium none; border-right: 1.0pt solid windowtext; border-top: medium none; border-bottom: 1.0pt solid windowtext; padding-left: 5.4pt; padding-right: 5.4pt; padding-top: 0in; padding-bottom: 0in" bgcolor="#C0C0C0"> <p class="MsoNormal"> </td> </tr> </table> <br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br> <br><br> <OBJECT ID=video3 CLASSID="clsid:CFCDAA03-8BE4-11cf-B84B-0020AFBBCCFA" HEIGHT=60 WIDTH=275 align="right"> <param name="_ExtentX" value="7117"> <param name="_ExtentY" value="1588"> <param name="AUTOSTART" value="-1"> <param name="SHUFFLE" value="0"> <param name="PREFETCH" value="0"> <param name="NOLABELS" value="0"> <param name="SRC" value="http://www.geocities.com/michaelmackaman/steelpan.rpm" ref> <param name="CONTROLS" value="ControlPanel,StatusBar"> <param name="CONSOLE" value="Clip1"> <param name="LOOP" value="0"> <param name="NUMLOOP" value="0"> <param name="CENTER" value="0"> <param name="MAINTAINASPECT" value="0"> <param name="BACKGROUNDCOLOR" value="#000000"> <embed SRC="steelpan.rpm" type="audio/x-pn-realaudio-plugin" CONSOLE="Clip1" CONTROLS="ControlPanel,StatusBar" HEIGHT="60" WIDTH="275" AUTOSTART="true"></OBJECT> <div id="eXTReMe"><a href="http://extremetracking.com/open?login=seosem"> <img src="http://t1.extreme-dm.com/i.gif" style="border: 0px none;" height="38" width="41" id="EXim" alt="eXTReMe Tracker" align="right" /></a> <script type="text/javascript"> </script><noscript> <div id="neXTReMe"><img height="1" width="1" alt="" src="http://e1.extreme-dm.com/s10.g?login=seosem&j=n&jv=n" /> </div></noscript></div> </body>