When the first 16-page issue of the Inter-County Leader
rolled off the presses in the early morning hours of November 2,
1933, the headlines across the front page read "Farmers' Strike Called
Off Temporarily." Those words were very significant of the times
in which the paper came into being, and perhaps of the background for organizational
efforts to produce this new newspaper. The fact that farmers were organizing
a nationwide strike to hold all farm produce off the market was some indication
of troublesome times which were common throughout the nation during the
Great Depression.
Besides the many people who were unemployed in the urban areas, farmers
were being subjected to foreclosures and bankruptcies because the prices
they could receive for what they produced was less than their cost of operation.
In many cases, there was no return on their investment, and little
or no pay for the labor involved in producing and delivering to market
the nation's food supply.
"Given that Wisconsin was the leading producer of surplus milk and dairy products in the country, the situation was serious," wrote Sean Scallon, author of "Beating the Powers that Be."
"Local smalltown newspapers in Polk County attacked the strikers in editorials and news stories," Scallon writes, "tying them in with the violence occurring in other parts of the state. A group of local farmers - feeling unfairly mischaracterized, thought it was time someone spoke up for them and their interests. By November 1933 - with help from $5 from each interested farmer - the Leader was born."
Some of the original organizers were members of the Polk County Farmers
Holiday Association, the principal promoter for the farm strike called
in the fall of 1933. Included were D.D. Kennedy, president of the
Polk County Holiday Association; George An Nelson of Milltown; Herb Mittelsdorf
of Farmington; J.W. Hanson of Luck; J.W. Bosley of Beaver; F.W. Wiese of
Eureka; Ed McKenzie of Balsam Lake; and Marius Dueholm of Bone Lake.
Many Farmers Union members were also involved in both the Farm Holiday
movement and the development of the Leader.


The board of directors of the Inter-County
Cooperative Publishing Association has changed its membership many
times during its 65-year history. Shown above is one of the early
groups which served including the first president and several others who
guided the destiny of the cooperative for many years. Seated are
Herb Mittelsdorf of Farmington; J.W. Hanson, president, Bone Lake; and
Carl Linden, Grantsburg; standing: Harry Hallquist, Paul Bosley, Fred Weis
and Arnold Biederman.

The present board of directors include
(L to R), back row: Manager Doug Panek, Charles Johnson, Harvey Stower and Merlin Johnson.
Front: Janet Oachs and board chairman Vivian Byl.
In its sixth year, growing pains were again beginning
to be a problem. The garage building was no longer adequate, and
there was no larger space available in the Village of Centuria. However,
the building which had originally been built by the Odd Fellows Lodge in
Frederic was available. The location seemed appropriate for service
to both Polk and Burnett counties, and the move was made in November of
1939. The Village of Frederic held a housewarming party for the new publishing
firm just after its arrival. More than a thousand people came to
view the new plant and welcome a new business. The village now had
two newspapers, adding the Leader to the original newspaper, The Frederic
Star, which had a history from the year 1903.
In another five years, things were getting crowded again. In
addition to the Leader, several other publications, including Farmers Union
papers, were being published in the plant. An addition was constructed,
24 by 30 feet in size, to provide added office space, work area and storage.
The circulation had grown to 5,000 copies per week. The addition
was completed in 1944. The change which took place next, in 1951, was the
purchase of The Frederic Star. Harvey Oleson, its owner, was about
to retire, and his assistant, Elmer Haumant, changed his workplace to the
Leader shop. Once again, the Village of Frederic became a one-newspaper
town, but the purchase of the Milltown Advertiser again expanded the Leader
operation to another town. A crisis occurred in 1953 when Editor Bennie
Bye died suddenly. Since he had been the heart and soul of the enterprise
since its beginning, there were some doubts that the Leader would be able
to continue in keeping with its original purpose. But, board members looked
for qualified help within the staff and hired Romain Brandt to serve as
editor and publisher. he served in that capacity for five years before
moving to a new position at Berlin. He went on to become the executive
director of the Wisconsin Newspaper Association.
Facing the need for another change, the Board of Directors offered
the position of manager to Edward F. Greinke, who was already employed
in the accounting department. Elmer Haumant was advanced to the editor's
position, and it was another five years before change occurred again.
In 1963, the resignation of Haumant brought the need for hiring of
a new editor. While it was still not the generally accepted practice
for newspapers to be edited by women, a quick decision was necessary in
order to get the paper out the next week, and Bernice Asper became the
editor. She had previously been employed by the Enterprise-Herald
at Luck, but had more recently been employed in bookkeeping positions in
the village.
Some doubts were expressed concerning the wisdom of such a move, both
by the public and by the editor herself. But, in due time, the routines
and pressures of weekly deadlines again became natural, and no week of
publication was ever missed. The urgency of the farm situation had
by this time become much lessened, and the newspaper adapted to its role
as a service to the community.
Edward Greinke continued in the management position for 24 years, retiring
in 1982. During his period of managership, there was continued growth.
net earnings for the cooperative showed a steady growth from the year 1967,
when the Advertisers first expanded to provide a greater source of income
from a wider area.
Beginning with the changeover of the Milltown Advertiser,
a monthly publication, to the Indianhead Advertise, with total free circulation
in two counties, it became apparent that the new advertising medium was
being widely accepted. As time progressed, three other Advertisers,
The Tri-County Advertiser, Wild Rivers North, and Wild Rivers South, were
also published to serve a growing business area.
In 1974 a new publishing plant, at a highway location, was constructed,
still in the Village of Frederic. Equipment had been m modernized,
adopting the new offset method of printing, and later the use of computers
was introduced into the bookkeeping, editorial, advertising and circulation
departments. Original staff members would be amazed to witness the
changes in operation which have taken place.
The newspaper also widened its scope of coverage, giving more attention
to the doings of governing bodies in both Polk and Burnett counties as
well as the Frederic community and its neighboring villages. The
editor and four reporters, plus several weekly correspondents, work long
hours to keep people informed.
Growth of the assets of the cooperative have increased through its
50 years from $2,596 at the close of its first year to more than $1 million.
Changes were made to make it possible for regular subscribers, rather
than just farmers, to become members of the cooperative. Once again the
weekly press run for the Leader has grown to more than 7,000 copies.
The persons chosen by the board to be manager of the Leader following
Ed Greinke's retirement in 1982 were both longtime employees. Frank
Gursky, who immediately followed Greinke in the position, served as ad
manager for several years and Doug Panek, who followed Gursky as manager,
was the plant's shop foreman.
The Leader plant nearly doubled in size under Gursky's managership,
with a press room and storage building added in the early 1980s.
Panek is currently the manager and has guided the Leader through still
more growth. The addition of a jobwork department in 1996 and the
remodeling of offices in the main plant in 1997 are a few of the recent
changes.
Total sales topped $5 million in 2005.
Thus far, in its 73rd year, the dream of a few farmers
in 1933 seems to have proven to be a successful realization. As far
as can be determined the Leader is still the only cooperative publishing
firm in the state, and probably in the nation.
And its primary goal still remains...publishing a weekly newspaper to
serve the needs apparent in the rural community as it exists at any given
time.