You might start by asking them where they think the traffic for their website is coming from. Despite what they might think, the majority of web traffic is driven by the major commercial search engines: Yahoo!, MSN, Google, and AskJeeves. (As of this writing, AOL’s search engine uses Google for its search results). According to various studies, most people prefer to click on organic search results rather than sponsored results, by a very wide margin. This doesn’t mean that ads placed with search engine programs (like Google’s AdSense) are worthless, but it does mean that they shouldn’t be the be-all and end-all of a company’s website marketing campaign. Search engine users tend to trust organic results more than paid ads, which means that they’re more likely to click on them – and more likely to convert. There is a catch, though: they have to see you in the results to click on you. A good position in the search engines can’t be bought in the same way as a banner ad or a sponsored listing.
SEO What is it? Optimizing your website so you will obtain a high search engine results position is what SEO Techniques is all about. It is reported that 65% of all websites visited start with a search from a search engine. For people to find your site via a search engine, the site will require a high Search Engine Results Position (SERP). This means when they search keywords phrases like SEO techniques, they will find you site page on the first page of the search engine results. Ending up on the 10 page of the search engines results will not get you any traffic. Getting a high SERP is a combination of a number of things. Leaving out any of the items on the following list of SEO Techniques can result in your page not getting as high a search engine results position as it could.
