Jonathan Blaine

Marketing Management and Communications Leader:

Chief Marketing Officer, Director of Marketing

"A consummate professional and takes pride in delivering cost-effective audience-targeted results."

Please email me with your request for my address and telephone number.

You may also review my background and contact me via LinkedIn (see the link below)

Personal Profile

Complete in-depth chronological Curriculum Vitae, Creative Portfolio and Professional References available upon request.

Possesses dual USA / Canada Citizenship; available for a career position in either country.

Versatile and articulate marketing communications professional. Comprehensive expertise in consumer, business and supplier relations, marketing campaigns and community affairs. Excellent written and verbal communication skills, and a reputation for consistently producing cost-effective quality work. Extensive broad-based background in Marketing Management at both operational and strategic levels, including an outstanding performance record in such diverse areas as:

• Marketing & Sales Management
• Budgeting and Cost Control
• Multi-tasking and Project Leadership
• Supplier Relations and Negotiations
• Print & Broadcast Advertising
• Consumer and Press Relations
• Website Optimization and Search Engine Marketing
• Desktop Publishing
• Customer Relationship and Database Marketing
• Customer Newsletters
• Direct Mail and Direct Sales Management
• Promotional Video
• Contest and Sales Promotion

A growth-minded, hands-on, customer-centric Marketing Executive with proven consumer and B2B marketing results. A marketing program “fixer,” direct marketing evangelist and diplomatic change manager. Strong strategic, change, guerilla marketing and creative capabilities. Leadership and marketing management experience. Track record of effectively managing departments and multi-functional teams during 20 years in S&P 500, private equity and non-profit organizations. Passionate about target challenges and ROI metrics. Understands the creative marketing mindset, marketing sciences and P&L / budgeting processes. Excellent interpersonal and communications skills with the ability to operate effectively at all levels and across all disciplines. Future goal of executive in national, global and lifecycle marketing. Available immediately. All relocation considered.

=== Selected Successes ===

Challenge: Organization’s prior years’ annual membership levels were spiraling downwards, while acquisition costs were increasing, in a very lean resource-challenged operation.

Replaced all marketing programs and materials with tried and true communications and marketing methods within six months. Reduced mailing and production costs by 40% while vastly increasing the quality of the communications. Scientifically tested programs and sourced vendors that are leaders in the industry. Instituted extensive and intensive response-tracking systems. RESULT: Up to a 22% increase in response rates at dramatically lowered costs, even under difficult economic conditions.

Challenge: Company’s direct sales program was ineffective and demoralized, with only low-margin sales.

Retooled and re-energized the program with a “back to basics” approach and institution of revenue-per- sale pay scale. RESULT: more than doubled sales performance and vastly increased multi-product sales in both the consumer and B2B segments.

Challenge: Company’s public advertising image was “all over the road” with little consistency.

Redesigned advertising and direct marketing campaign schedules and channels to increase cost- effectiveness and marketing message repetition. RESULT: exceeded budgeted gains across all managed product lines.

Challenge: There was no track record of direct marketing results; costly mistakes were often being repeated.

Introduced improved tracking and performance of marketing campaigns by using in-house and cost- effective external resources; company was then able to better target offers to specific customers. Testing of different direct mail pieces and formats. RESULT: increased cost effectiveness.

Challenge: New product launches in disparate markets. Company had been taking a “cookie cutter” pricing strategy, which was not maximizing the bottom line.

Researched the entrenched market-specific competition, competitively priced services and successfully launched and re-launched products and price points in numerous and varied markets. RESULT: More than doubled product segment revenues in one year and maximized revenues.

Challenge: Direct mail campaigns were not being audited. The marketing mix was very limited and untested.

Determined that much of the budget was being wasted on non-deliverable bulk mail. RESULT: saved $100K+ direct mail funds annually (1/10 of region’s campaign budget) by optimizing mailing database. RESULT: 200% increase in cost-effectiveness of direct mail campaigns by testing and introducing direct marketing industry standard methods, such as direct mail letters, to the marketing mix.

More updated info and contact information available on my LinkedIn profile. Click here:

My company: Direct MarCom