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Spot Runner and Diamond Promotion Service Strike Alliance to Help Jewelry Retailers and Manufacturers Advertise Diamond Jewelry on Local TV.
…sell diamonds than to appeal to a customer's emotions, and TV advertising is the most powerful way to do that -- but until now, it has been difficult and cost-prohibitive for many local jewelers to produce their own television commercials," said Cristina Lilly, core program director at DPS. "Spot Runner breaks down those barriers by providing jewelry retailers with a simple and affordable turnkey tool to implement a highly effective local TV advertising campaign."DPS and Spot Runner have established a co-branded online portal that contains a diverse library of diamond jewelry TV ads. Jewelry retailers go to the portal to select a commercial, customize it with their business information and plan a cost-effective and targeted TV advertising campaign. The ads currently available for purchase promote three DPS campaigns -- "Past, Present and Future," "Journey Diamond Jewelry " and "Christmas 2006" -- and are all based on "A Diamond Is Forever" theme. More ads will be added to the library in 2007.
"One of the key benefits of the program is the opportunity for jewelry retailers to align their messaging with our eIA Diamond Is Forever' messaging in their own ad campaigns. We spend a significant amount annually to publicize our core themes and our campaigns are extremely popular and well-known, so jewelry stores that take advantage of this program…
…cover-up, tattoo removal; body piercing, body jewelry, body art; Celtic tattoos, phoenix tattoos, sun tattoos. Where else would an NBA All-Star want to spend his down time? Heck, Allen Iverson could plaster his back with a reconfigured map of Eastern Europe and still make it to the final 20 minutes of practice!News Flash: If the NBA had been in town in 1999, the tiger attack on Roy Horn of Siegfried & Roy would have been ruled a "flagrant 2."
Ah, but some people wonder what larger-than-life, outlandish- and-outlaw NBA players will do to Las Vegas this weekend, and vice versa. But the pro bowlers tour just came through town last month - hey, you give those guys a beer and a shot and they'll turn Caesars into "Roadhouse" - and, frankly, Walter Ray Williams Jr. and Company left The Strip bare and beaten.
Anyway, as the Las Vegas marketing mantra goes: What happens here, stays here.
(That's good news for Kobe!)
Incidentally, I figure the Suns' Amare Stoudemire plays only the DON'T PASS line in dice.
News Flash: Pregame performer Wayne Newton is following the NBA's lead and will discard his micro-fiber composite hair for the original leather.
Can…
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…tattoo cover-up, tattoo removal; body piercing, body jewelry, body art; Celtic tattoos, phoenix tattoos, sun tattoos. Where else would an NBA All-Star want to spend his down time? Heck, Allen Iverson could plaster his back with a reconfigured map of Eastern Europe and still make it to the final 20 minutes of practice!News Flash: If the NBA had been in town in 1999, the tiger attack on Roy Horn of Siegfried & Roy would have been ruled a "flagrant 2."
Ah, but some people wonder what larger-than-life, outlandish-and- outlaw NBA players will do to Las Vegas this weekend, and vice versa. But the Professional Bowlers Association Tour just came through town last month -- hey, you give those guys a beer and a shot, and they'll turn Caesars into "Roadhouse" -- and, frankly, Walter Ray Williams Jr. and Co. left The Strip bare and beaten.
Anyway, as the marketing mantra goes: What happens here, stays here.
(That's good news for Kobe!)
Incidentally, I figure the Suns' Amare Stoudemire only plays the DON'T PASS line in dice.
News Flash: Pregame performer Wayne Newton is following the NBA's lead and will discard his microfiber composite hair for the original leather.
Can you imagine if All-Star Weekend was held here 15 years ago? By the time the slam-dunk contest began, Michael Jordan might have bet the farm and Dennis Rodman might have joined Cirque du Soleil.
(Speaking of which, did you hear the heretical comments of Bulls rookie Tyrus Thomas when asked about competing in the slam-dunk competition? "I'm just going to go out there,…
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