How to get top search engine placement for free.
I love the internet. I love it because so there is so much information out there for free. It’s not only free, but it can be gotten faster online than in a library. The internet is also great for commerce. One can sell any product or service on the internet. And I do mean any product or service. There is no reason why you can’t get a few extra customers by opening a free website on a free server and get a high search engine placement for free.
Why am I telling you this? Because I got bored one afternoon, and I have a couple of those free websites with top search engine placement that I’ve been working on for years.
Now on with it I suppose.
First off, you need to spend some time actually building a website. I’m assuming that you at least know the basics of computers; after all you found this webpage didn’t you?
The number one search engine in the world is Google. It’s become so popular that it can be used as an adverb. “I Googled for pictures of Natalie Portman but couldn’t find the one I was looking for.”
To get number one placement there you’re going to need one thing. The right words on the page. If I was looking for a picture of Natalie Portman, Google would be the first place I would look. Not the magazines. If you had color glossies of Natalie Portman you might get my business if you had a website that I found first. What words would you need? You’d need to mention somewhere, everything about her. Well there are her movies, guest appearances, and her biographical information. You’d also need your companies name and way to order. But people will want to see what they’re buying so you’ll need some scans of your pictures, but you should watermark them (which means putting you logo and or website address right on the picture) that way it will be much easier to enforce your copyright (he who takes the picture, owns the copy right, same for screen captures, he who makes them owns them.) Don’t be mean and keep the pictures all to yourself, allow others to download them and use them on their websites, but unyieldingly insist they link back to you. Don’t disable the right click because that’ll drive away customers, and doesn’t protect your photographs at all as the IE 6 image toolbar doesn’t use the right click, and Mozilla ignores the command.
But one page with all of that on there won’t be enough. Throw in some links to all of the bigger websites about Natalie Portman especially the one that let you link back. Join webrings, and yahoo groups, or even better still, make your own. Sign guestbooks where possible.
Now that your webpage is built, and on the web you’ll need to get it on the search engines. You’ll need meta tags to do that. There are plenty of free meta tag generators and tutorials out there, so I’m not going further into that aspect.
Don’t pay for website submissions, especially if they put your link someplace conspicuous. I for one ignore the sponsored links as a rule. I want the best, not the one most advertised, but I am a minority in that case, after all I use an AMD processor and nod32 antivirus because they are the best (well my AMD processor was at the time I bought it in any case). But the best product or service may not have number one placement, after the search engines are not trying to be readers digest. The top placed websites on Google have the key words you searched for in their meta tag, and in the body of their document many times. That’s what the search engine looks for.
They also look for who links to you, that’s the reason for going to other related places on the web and spreading your link around, apart from the fact that a future customer might see it and do business with you.
Now for the good stuff. While there are plenty of free sites that will aid you in submitting your site to the search engines, and all of them are good, and you should absolutely should use them, the real secret is dmoz aka The Open Director Project. http://dmoz.org/
All the Web, AltaVista, Deja, Google, HotBot, Infoseek, Northern Light, Netscape, Teoma, Yahoo, AOL, and MSN all get dmoz’s link database, and in my experience, sites listed here get much higher placement.
The final test. Apply for webawards. It may seem egotistical, earning a level 5 webaward assures you and your customers that you’ve built a quality sight, further they link back to you. So build the be-all end-all website about your topic. Include everything you possibly can.
Build it from your client’s perspective. Give something for free. Keep advertisements to a minimum.
Things not to do: music, or talking animations with no way to shut them up. Mouse trails. Anything that moves (advertisements that are animated are one thing, but if they go flying across the page, that’s annoying).
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© Rev. Evan C. Corbett