The Monterey International Pop Festival 
The idea for the Monterey International Pop Festival came out of the mid-60's belief that what had been pop music was now a much more serious art form, and could take its place alongside jazz. The idea for the festival is originally credited to Alan Pariser, heir to the Sweetheart paper fortune, who conceptualized the concert while attending the 1966 Monterey Jazz festival. Funds were raised for the concert, the site was established, and the idea that the proceeds were to go to charity was born. Artists agreed to perform for free, and the Summer of Love was born. The first major music festival was held on June 16, 17 and 18, 1967 at the Monterey County Fairgrounds in Monterey, California. 

To find out more about the Sixties scene, click here

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